Glass packaging: the key to connecting with Millennial beauty consumers?
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, FEVESustainability sells – and has the potential to sell big.
Sustainability sells – and has the potential to sell big. That’s the message Friends of Glass want you to take away from a recent consumer survey which found that 9 in 10 millennials have become more conscious of their own environmental impact in the last year, and 69% see glass flaconnage packaging as the answer to sustainable beauty and perfumery. With the next generation making purchasing decisions based on their environmental credentials, how can fragrance and cosmetics producers appeal to millennials? What packaging can help them get there?
Hear from Michael Delle Selve, Senior Communications Manager for FEVE, the European Container Glass Federation, and Thierry Meerschaert, Business Director at InSites Consulting on how a new digital campaign is aiming to transform the perception of glass flaconnage packaging among consumers. Come along and hear the results for yourself.
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